# Brand

Published 2026-10-21 · Canonical: https://setucp.com/docs/brand

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"Setu" is Sanskrit for bridge. The mark is a keystone: a chevron span resting on its base, two solid shapes so it survives 16 px and reads as a bridge from a distance.

Colours: indigo `#4F46E5` (accent), navy `#0B1020` (dark surface), ink `#0F172A` (light-mode text). Type: Sora Bold (700) for the wordmark, tracking −2 %; Inter for everything else. Keep the mark's clear space at least the height of the deck stroke; never recolour the mark outside these three colours.